It’s Time That BPO Is Recognized More Than A Call Centre – Bharatico

About BPO Conference 2012 Visit –

New future of call center

New future of call center

BPO industry is responsible for generating 50 per cent of jobs in urban India but it is still being tagged as call centre industry.

Diksha P Gupta, EFY News Network

Wednesday, May 09, 2012: It is an interesting time for the Indian BPO industry. The industry is now in a phase of contradictions. When Noshir Kaka, managing director, McKinsey and company referred to the Indian BPO industry, they chose to describe it like this and he had his reasons to do this as well. He said, “Nasscom’s report released a week ago said that industry will grow at around 14 per cent and it is still less of growth.”

Kaka was chairing the CEO round table at BPO India Forum 2012. Focusing on the non-linear growth model of business, he invited opinions of industry experts including Hanumant Talwar, managing director and country manager, India and UK, Convergys and Sanjiv Kapoor, senior vice president and global head of BPO and iTOPS, iGate. Talwar said, “Non-linear growth for us means business as usual. It is about providing what customers need. We clearly have to look at providing value-add and outcome based service to a client.”
Kapoor, however, had a different opinion on this issue. He said, “If we look at the figures, I think non-linear growth accounts for less than 10 per cent for platform based BPOs. I think both linear and non-linear models have to co-exist for right development.”

Indian BPO industry has been around for 10 years now and it has surely crossed the nascent stage. After seeing good expansion in Tier I cities, the companies are exploring Tier II and Tier III cities now. The concept of rural BPOs has also come in. But the image of being tagged as a call centre has been attached to the Indian BPO industry ever since it started. Raising his grievance against this notion, Narayan Sampath, head, India Business, said, “BPO industry is responsible for generating 50 per cent of jobs in urban India but it is still being tagged as call centre. I think it’s time that people start looking at the industry with broader perspective. It’s time that BPO industry is recognised more than just a call centre industry. Infosys alone has about 140 clients, many of which are very high-end processes.”

Outsourcing has become a need for many industries. Representing the telecom industry, S Asokan, executive director, supply chain, Bharti Airtel, said, “It’s impossible for any telco to deal with the entire business without outsourcing. Outsourcing some jobs is a win-win situation. You get the job done at the best price.”

(News taken with obligation from Bpo Times can be removed if objected).


Free Invitation to Reputed Consultants of Delhi/NCR to attend our Bharatico BPO Conference going to be held at Hotel Maurya Sheraton, New Delhi on 23rd May 2012

Dear Consultant,


Bpo conference 2012

Bpo conference 2012

For Registration Visit – http//

BPO Industry has big potential for growth and can contribute significantly in reducing the slow down being witnessed in our Industrial and economic growth recently.
We have had a Press Conference at Hotel Le Meridian, Janpath Road on 18th May 2012 where experts from BPO Association of India and World BP/ITO Forum, USA together replied to the queries of learned Journalists from PTI, ET, NDTV etc. and disclosed their resolve to highlight plans and projects of BAI for the growth of BPO Industry through 26 BPO Conferences across the country. The first Conference of this series is being held at Hotel Maurya Sheraton, New Delhi on 23rd May 2012.

This conference is being addressed by some of the very renowned experts of global outsourcing business and former policy advisers to Govt. of India like Dr. Sanjay Baru, Former Advisor to the Prime Minister, Shri Manmohan Singh. They will speak on the hot topics Like Rise of Domestic BPO, Risk Management of BPO, Failure Mode Analysis etc. A list of Speakers together with their Profiles are available at our Website : BPOAWARDS.COM under the Menu SPEAKERS.

The conference comprises of three sessions the first of which starts at 11.15a.m. and the last will conclude at 5.00 pm with a Business Lunch between 2.00 – 3.30 p.m. This is the first of its kind being organized in India exclusively for BPO industry and we will have pleasure if you could kindly consider to attend this as a delegate, if not, nominate one of your senior Management person to attend this conference as a delegate.
We invite Reputed Consultants to attend as our Guest Invitee without payment of delegate fee of Rs. 6500/- i.e. free of cost and give us his opinion for our future programmes.
Thanking you and hoping to get your prompt attention.

With regards,
BAI Team